With packaging becoming something incredibly critical for brands, especially when they battle the attention of customers and their shelf-space, it is something that is a tried and true strategy. Here are a few things to make retail packaging better than before.
Get the Shelf Space sorted
You need to consider different retail elements when creating packaging that’s retail ready.
It also means collaboration in order to assess the following:
Shelf space dimensions
Products that fit there
Sales and replenishment rates
Once you have this, you can design it even better.
Consider the Customer Experience
You want to also make sure that your retail ready packaging hits on all features that customers want.
They include:
Simple to get and use
Simple to see
So in order to make this catch the eye, you need it to be simple enough that customers will be able to work with this, without it being too complicated. It boosts the customer experience by avoiding edges and sharp corners.
It also does imply that once the products get removed from the shelf, you also can consider the packaging that’s retail ready as it appears there. consider taking advantage of the brand messaging, so it’s shown prominently and clearly. High definition printing ensures that these products stand out, especially from others.
Be Sustainable
You should also make sure that it stands out in a manner of sustainability. You can do this in simple ways, such as lowering the thickness of this material, thereby reducing your carbon footprint. You also should use more eco-friendly items that will help you with standing out. This includes boxes that are recycled.
But you do need to make sure that you test all seals of packaging, in order to make sure that this maintains the weight of products. There are many different ways to test this out, and when you conduct tests, you can secure the packaging so it stands the tests of time.
Why this matters
All of this may seem like it doesn’t really matter, but the truth is, it does.
Packaging is the initial connection one person’s packaging and products have with buyers. It’s imperative that the packaging convinces them to try out these products.
According to recent studies of retail, over 70% of buyers do admit that the influence of design on packaging does matter.
That’s a lot of buyers that businesses are able to influence through the design of packaging alone. Over 30% of those that reported also see good surges in sales and improve packaging design.
It’s also good for other reasons, so optimal packaging is vital. Packaging also does contribute to the loyalty of customers, so that they can return products because of their packaging. Any packaging that’s easy to recycle also does drive customer purchases. They’ll come back if they can do that. Over 60% of customers say that they like sustainable packaging, including corrugated paper and paper packaging items. This is good as well for stopping the usage of plastic forms of packaging.
Retail ready forms of packaging do aid in the brand establishment of positive imagery and legitimacy. Customers can overlook products where packaging fails to show the items and the quality of this. it does impact your credibility.
People want labeling that’s honest, and many people will not buy if they get packaging that is misleading, not transparent, and isn’t honest about what’s inside. So yes, it is important.
If nothing else, make sure you’ve got your packaging ready for retail, in order to ensure great success in the long run.
